is a proven methodology for effectively communicating innovation and the commercial opportunity that an innovation represents. It is developed for — and with — inventors, scientists and technology entrepreneurs.

About the Author

Wendy Kennedy is a seasoned technology industry executive, award-winning professor, and author who has written on the subject of commercializing innovative technology ideas. She developed her trademark So what? who cares? why you?™ methodology to help scientists, inventors and tech entrepreneurs articulate the commercial opportunity that great technical ideas and product innovations represent.

She brings So what? who cares? why you?™ to scientists, researchers, and entrepreneurs throughout Canada, the United States, and the European Union.

You can read more about Wendy Kennedy on her website